Google’s New Tracking Protection in Chrome Blocks Third-Party Cookies

Google on Thursday announced that it will start testing a new feature called “Tracking Protection” starting January 4, 2024, to 1% of Chrome users as part of its efforts to deprecate third-party cookies in the web browser. The setting is designed to limit “cross-site tracking by restricting website access to third-party cookies by default,” Anthony Chavez, vice…


Google on Thursday announced that it will start testing a new feature called “Tracking Protection” starting January 4, 2024, to 1% of Chrome users as part of its efforts to deprecate third-party cookies in the web browser.
The setting is designed to limit “cross-site tracking by restricting website access to third-party cookies by default,” Anthony Chavez, vice president of Privacy


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